Considering starting your blog? Blogging is an excellent thing to get involved with and can result in a number of great opportunities. But before you dive right in, it’s worth firstly having a take a step back and contemplating a few important matters.
Listen up. Starting a blog is fairly easy, but getting it right is a lot more difficult and there are several decisions to make on the way. Allow me to share 12 things you have to know before you even start a blog:
1. Self-Hosted WordPress Blog
You might be wondering about the most suitable choice for how to start a blog for free. Can you develop a WordPress blog, or would a platform like Blogger suffice? What about something like SquareSpace or Wix?
For me, a self-hosted WordPress blog (ie. WordPress.org) is undoubtedly and away your best option.
There are a few main reasons for this:
Firstly, a self-hosted WordPress blog provides you with complete ownership and power over anything you do. There are many themes and plugins for WordPress, while it’s also great to find out that nobody will come along 1 day and destroy your blog since it ‘breaks’ some type of rule. That’s a large problem with many platforms!
After you have installed WordPress (it’s free and the majority of hosts enable you to install it with just a few clicks), it is possible to essentially do anything you like. You’ll should spend a bit of money hosting and your own domain name, but those could be gathered pretty cheaply.
2. Make a Brand
To build a prosperous blog and stand out within the crowd, you have to work to create a distinctive brand. This simply means pick a very specific niche and trying to establish a brand that actually speaks to your audience.
The thing that makes a brandname?
Well, it demands a variety of things such as the name, logo, visual imagery, the tone/personality of the writing, the user experience, and the like. Take into consideration great bloggers like Seth Godin. You typically understand specifically what you’re getting when you visit his blog – and that’s what you ought to do, too.
To reach your goals, you must stand out from the crowd and speak to your audience. What’s your niche? What do you need to be referred to as? What’s the personality of your blog going to be? Will your site be serious/funny/informative/detailed/factual, etc.?
3. Content is King
You can have the most effective looking blog on earth, nevertheless it doesn’t matter a jot when the content articles are crap!
To have success and keep people returning for more (which happens to be surely what every blogger is looking for), your content must be top quality and deliver on what exactly you’ve promised.
Be sure each post is well researched and has a specific point. Make it interesting to learn by injecting a bit of your own personality into each post – or tell stories to give it alive.
Remember: content is king, so ensure it’s as great as it are able to be!
4. Blog Regularly
Blogging regularly is actually important. If you need how to start a blog to get any sort of impact, you only cannot go weeks or months without making a post!
When you first create your blog site, it’s easy to start with great intentions and boast about how exactly you’re will make a fresh post six times per week. But unless you’re superman/woman, to be honest that staying on a schedule that way is totally unrealistic.
To present yourself the ideal probability of success, be realistic regarding how often you’re likely to post and set a schedule to fulfill that goal. You might want to prepare your posts in advance and then make use of a post scheduler to share it in your blog on a given day.
5. Visual Content articles are Key
Visual content articles are becoming an ever-bigger area of the blogging world. I’m referring to videos, graphics, photos, infographics, etc.
Be sure each post you will be making contains some kind of visual content. It can help to bring your blog alive and may greatly increase the quantity of those who click right through to your blog site – especially from social media.
Not really a graphic designer whizz kid? Don’t worry! An instrument like Canva costs nothing and super simple to operate, or you may outsource it to your design professional.
6. Get In Touch With Other Bloggers
It’s easy to understand other blogs as competitors, however you should actually have a look at them for your friends. Experience tells me your success often is determined by connecting along with other bloggers and making yourself seen to the real key players with your niche.
Comment on their blogs and join in the conversation. Share their posts on social websites. Make a relationship using them and get on the radar! Trust me, it’ll really help the chances of you success.
7. You MUST Build a message List
Imagine being able to send 500 individuals to your new blog post in a matter of minutes, or having the capability to instantly send website visitors to an offer you’re promoting being an affiliate.
In case you have a message list, there is the ability to do all of this plus more!
You’ve probably heard the expression “the amount of money is with the list” – and so i can absolutely and categorically let you know that it’s the honest truth. If you’re starting a whole new blog, make sure you start building an e-mail list from the beginning.
8. Spending money on Advertising
There are numerous great free methods for getting visitors to your site. It is possible to focus on SEO and have traffic from Google. You may write guest posts for other blogs, or use social networking to discuss relevant content and get new followers.
But while free methods are excellent, it’s also worth considering paid methods like Facebook advertising. If you do it right, you may achieve your goals much quicker and right away get in touch with new people.
Anything of warning: Don’t throw a load of income on the wall and hope it sticks! Set a small budget (e.g. $20) and test water to ascertain if it functions.
9. Responsive Design is essential
Gone are the days when most people browsed the web on the computer. Nowadays, it’s exactly about smartphones and tablets.
If you’re planning to set up a whole new blog in 2017, please, please, PLEASE make sure it is responsive and easily viewable on mobile phones! It’ll create the viewing experience a lot better for your personal visitors, and contains certain SEO benefits, too.
10. Be Aware of Increasing Security Threats
When setting up a blog, it’s very important for taking security seriously. Blogs are vulnerable to hackers as well as other online threats, so it’s absolutely vital to adopt steps to shield your web site whenever possible. Trust me, you don’t want the irritation of sorting a hacked blog because it could be a complete and utter pain within the arse!
Firstly, make sure your website and plugins are usually updated and running the most recent versions. This includes the WordPress installation, your theme and every plugin.
Secondly, be sure you get a basic WordPress security plugin to help you guard against common threats and have alerted when the worst happens. WordFence, BulletProof Security and iThemes Security are three of the most popular.
11. You must Consider SEO
Where can you go if you’re seeking information? Generally, the answer is Google, so you’d be absolutely CRAZY to disregard it as being a traffic source.
If you wish to get visitors from Google, you should consider Search Engine Marketing (SEO). I could possibly write a huge book with this subject, for the time being you just need to get the 30deyypky right.
Base each article around a unique keyword – and make certain to incorporate that keyword a few times from the post. Don’t go crazy!
Furthermore, it’s worth installing a search engine optimisation plugin like Yoast SEO. This can be a free tool that provides you the ability to optimize your website quickly and easily.
12. Blogging is tough Work
Finally, it’s important to realize that blogging is challenging work.
Many people dream of establishing how to start a blog and achieving instant overnight success, but the fact is that it’s bloody work and needs consistent effort over years and years. If you’re prepared to position the effort it, it’s worth it though and literally has the power to change your life.