Link-building remains the cornerstone of the majority of search engine optimisation efforts. According to Moz’s “2015 Online Search Engine Ranking Factors Study,” links hold the strongest association with higher search rankings of the (known) attributes utilized by Google in the core ranking algorithm.
But one of the more common issues for small companies is the struggle to build quality links. Lacking understanding of current SEO best practices, many small firms still fall for the infamous black hat tactics to have links.
That is a mistake.
The thing is, search engine listings continues to crack down on link exchanges, paid anchor placements along with other shady strategies to building links.
Therefore, it is recommended to avoid these “old school” methods and focus on relevant, authoritative links that drive real traffic. Listed here are six methods to build such links for your small business website in 2016:
1. Partner with niche-specific influencers
Niche-specific influencers have connections with readers that bypass the “industry atmosphere” and form meaningful relationships. You can establish content partnerships with influencers who serve relevant content to the target market.
As an example, you could be an ordinary reason for their blogs and occasionally link over to your own personal landing pages. Consumers are more inclined to trust these links over a couple of sponsored posts for two reasons:
They trust the influencer to simply allow contributors who provide value; and
a normal contribution from your small business owner/employee is viewed as an honest contribution.
Consider the case of Paul Downs, a contributor with the The Big Apple Times’s You’re the Boss blog (now discontinued). He started a custom furniture business in 1986 and grew it over time, sharing his expertise with many other many small business owners through his column.
He has a hyperlink returning to his website in the Ny Times. He achieved this link and exposure through his regular contribution for the blog, that provides advice to small businesses proprietors.
2. Leverage local partnerships
If you’re addressing folks a particular geographic area, then forming partnerships with local organizations is an opportunity to get backlinks off their websites. In that case, you could curently have existing partnerships, so all you have to do is get in touch with partner websites for link placement.
Achieve locally owned franchises and businesses rather than big corporations. You can even replicate the very first best seo company for small business by contributing to local blogs. And apart from local company blogs, you may find official community blogs and local news blogs that welcome guest contributions.
Another reaction you can have is sponsor local events that serve small businesses. This will bring you links from your event’s sponsorship page. The following is one example:
Smaller businesses that sponsored this resource fair not simply got brand recognition, but also a backlink.
Besides events, you are able to sponsor award ceremonies, conferences and charities.
3. Make use of the skyscraper technique
Introduced by Brian Dean of Backlinko, this procedure simplifies the website link-building process by not requiring one to reinvent the wheel. Rather than creating new content ideas week after week, you can simply take what’s doing work for others (as well as your competitors!) and improve upon it. You will find three steps to the skyscraper technique:
Discover top-performing content inside your niche. Top-performing content could be determined based on the number of times it really has been shared on social media or the quality of links pointing to it. Use a tool like BuzzSumo to look the content which has performed well as well as a tool like Open Site Explorer to examine the caliber of its backlinks.
Create something better. Probably the top-performing content is low on practical examples or case studies. Or even it doesn’t go deep into just as much detail as it could. It is possible to deliver more value on the very same theme by building a more in-depth or comprehensive piece of content about the same topic.
Market your content via outreach. Get in touch with relevant websites and influencers via email and social media. (Hint: Take a look at websites and influencers which can be already linking for the content you’re improving upon.) Let them have a heads-up in regards to the new piece, and this includes the latest information and examples.
The skyscraper approach is also considered “content marketing for link builders.” Various reports show that this procedure helps businesses build organic links and drive traffic to their websites.
4. Hunt for business mentions
Finding business mentions that do not include links on community resource pages, forums and the like is actually a convenient and price-effective way to develop links. Along with using the brand name when attempting to uncover backlink opportunities, use other relevant keywords that might be listed on the page along with your small business name to define your quest.
With BrandMentions, the internet mentions database, you are able to discover mentions of your own business and relevant keywords over the last 24 hours, a week ago and recently. Choosing “English” as being the preferred language will further restrict mentions. BrandMentions may be used with Google Alerts to examine new mentions.
Once you click on a particular URL, use CTRL F (find function) to locate your brand around the page. You could find articles which are devoted to your organization or indirectly mention your business but don’t include a link to your website. Make contact with the authors of the articles and request for link insertion.
5. Build a resource page
Depending on your locality, you could make a local resource page that also includes useful information for small companies in your town. For example, if you’re a clothing retailer in Washington, DC, you could make a summary of the ideal wholesalers and manufacturers within your city.
Whenever you provide useful information, other businesses (even competitors) will connect to your resource page. It is possible to partner with local subject matter experts to make information-rich resource pages; the efforts dedicated to these pages will pay off as soon as they capture the interest of businesses in the industry.
A resource page may then be cited when participating in Q&A websites and native business forums. It could even land you interviews and guest appearances (webinars, dexppky49 and so forth), providing opportunities to build links from participated content.
Also, check sites like Help a Reporter Out for added linking opportunities.
6. Create premium content
If you want to get backlinks from major publications and leading industry blogs, you must create premium content – content that demonstrates thought leadership and isn’t simply a complication of tips or lists off their small business blogs.
Premium content includes:
in-depth articles or content;
co-created guest posts.
While premium content pieces require more time for completion, these people have a much higher possibility of being connected to than the usual standard blog post.
Partnering with many other businesses that are not direct competitors can reduce costs while giving all partners the opportunity to attract authority links.
Before your competition gain a good edge over your internet site in SERPs, produce a resolution to jump about the link-building bandwagon. The techniques stated previously will help you gain links and appreciate better search rankings for the website.